Sociology dating rituals
After my initial session, I only opened the app to show it to friends, scrolling through pages and pages of unappealing men in what resembled a masochistic digital-age performance-art piece titled “Why I’m Single.”In truth, though, I tried Blendr not to find love, but at the behest of a bevy of Web developers.
If this mentality pervades our decisionmaking in so many realms, is it also affecting how we choose a romantic partner?
The first girl, he said, was “a little too tall,” and the second girl was “a little too short.” Then he met my mom. Let’s look at how I do things, maybe with a slightly less important decision, like the time I had to pick where to eat dinner in Seattle when I was on tour last year.
He quickly deduced that she was the appropriate height (finally! First I texted four friends who travel and eat out a lot and whose judgment I trust. Finally I made my selection: Il Corvo, an Italian place that sounded amazing. (It only served lunch.) At that point I had run out of time because I had a show to do, so I ended up making a peanut-butter-and-banana sandwich on the bus.
But the launch will also be closely watched by investors hesitant to pour money into an industry that, despite rapid growth, has yet to prove it can turn a profit commensurate with its massive user base.
“Tinder is certainly setting the pace and is kind of the bellwether for whether these apps can be monetized,” Justin Mc Leod, CEO of dating app Hinge, tells Quartz.